It began with two men’s shared dream, mutual vision and zealous pursuit towards a philosophy of “Forever Better.” At the turn of the century in 1899, Carl Miele and Reinhard Zinkann founded Miele & Cie based on their shared philosophy of “Immer Besser” or “Forever Better.” In their pursuit and obsession for uncompromising quality and innovation, they built the foundations of Miele, making a shared dream come alive through the premium products they innovated and manufactured.

They believed that “success can only be achieved in the long run if one is totally and utterly convinced of the quality of one’s products.” All Miele products are built to last 20 years-a testimony to our uncompromising quality standards. Miele machines were to be durable and long lasting so that you will always enjoy every opportunity to pamper yourself and your loved ones because our products provide all the necessities that are required to create a beautiful, comfortable life.

Forever better means never to compromise on quality and to seek constant improvement. Our long-term approach to research and development combined with our efforts to anticipate customer needs and to improve quality has enabled us to deliver the best products and innovations. This is clearly demonstrated by the number of times Miele has been the first to introduce revolutionary new appliances and innovative ideas: the first tub washer with an integrated agitator (1901), Europe’s first electrically driven domestic dishwasher (1929) and the world’s first computer controlled washing machines, tumble dryers and dishwashers with sensor-touch controls (1978).

Today, with well over a century of innovation history and heritage, this dream is continued by more than 15,000 employees around the world. With an annual turnover of EURO 2 billion, Miele has enriched the lives of millions of people around the world.