Marketing Manager

About the Role:

The Marketing Manager will be directly in charge of the marketing vision and growth of  a world-class brand in the field of commercial and home gym equipment.

Who are you?

We are looking for a highly motivated individual who is self-driven and comfortable working in a fast paced environment. This role is for you if you enjoy creating delightful customer experiences along the entire customer journey, finding product market fit, and driving business strategy for growth stage companies.

Key Responsibilities:

1. Marketing: Drive brand strategy for the company’s portfolio of brands to build brand awareness and brand loyalty
   1. Brand conceptualization and overall marketing strategy: Campaigns, brand calendar, events, social media platforms, ads, growth marketing
   2. Particular emphasis on Digital Marketing: Organic and Paid digital marketing on social media platforms, SEO and SEM, marketplace ad tools
   3. Offline support: Trade collateral and supporting materials for retail partners
   4. Activation: Conceptualize events, including budget and expense planning, for activities
   5. Work closely with the graphic design and content creation teams to produce relevant and engaging content for the market
2. Collaborate with the Sales Team to drive sales on our Online and Offline channels
   1. Work with the sales team on specific activation opportunities to push traffic, conversions, and sales
   2. Work closely with the ECM Operations team, Technology team (web developers, UI and UX designers), and customer support teams to provide the best end-to-end customer experience
3. Accomplish any other tasks and duties that may be assigned

What We’re Looking For:

• At least 7 years solid experience in marketing and 3 years experience in supervisory or managerial capacity
• Work experience in the same industry is a plus but not required
• Must have a strong appreciation & understanding of consumer insights / data-based marketing
• Must have strong business acumen and high creativity
• Must have experience in managing the marketing budget
• Must have excellent communication, interpersonal and organizational skills
• Must have the ability to collaborate well with cross-functional teams
• Experience in dealing with principals is a plus