The Digital Marketing Associate will join the Technology and Innovation Team at Focus Global Inc. This position will be responsible for driving digital marketing efforts across multiple brands with varying customer demographics and product lines. You will work with the business and marketing teams to devise, implement, and evaluate different marketing campaigns across a variety of digital channels. You’ll be the go to person on digital marketing!
Job Description:
You will:
[Execution & Strategy]
- Learn and be the expert on digital marketing channels, tools, and trends
- Execute digital marketing campaigns across a range of digital channels
- Help define business questions and objectives and take the charge in answering the questions and reaching those objectives
[Analysis]
- Update and monitor analytics dashboards and reporting tools around ROI, cost, performance, and other metrics
- Analyze and evaluate different digital marketing campaigns to determine ROI and provide recommendations
[Teamwork]
- Work with the Digital Marketing team as well as the Business teams to develop digital marketing strategies based on the unique customer demographics and business objectives of each business unit
You are:
- An out of the box thinker — creative problem solver!
- A strong, persuasive communicator
- A lover of data and metrics — analytical and detail oriented
- Curious and have a lot of self initiative
- A team player — can both lead and support a team
- Willing to learn and experiment with new software tools
- Organized and systematic
Bonus points if you have:
- Project management experience
- Experience working with the Google Analytics Universe (Google Analytics, Google Tag Manager, Google AdWords, etc) and with Facebook / Instagram pixel and paid posts
- Experience with Lazada / Shopee Sponsored Solutions
- Lazada and Shopee Sponsored Solutions, Marketing Solutions Portals (MSP), and Collaborative Ads on Facebook.
Qualifications:
- Bachelor’s Degree in Information Technology, Statistics, Engineering, Data Management, Computer Science, Marketing, Management Science or other relevant fields
- Fresh Graduates and Professionals with 1-2 years working experience are encouraged to apply